App Development & Automation Services for Small Businesses

At Ysobelle Edwards, we work with a wide range of businesses across various industries and stages of growth. Our clients include start-ups, SMEs, and established organisations seeking strategic marketing, HR, accounting, or app development support. Whether you're a solo entrepreneur looking to build your brand, a small business needing operational support, or a growing company with complex staffing or financial needs, we can tailor our services to suit your goals.

We’ve supported businesses in sectors such as professional services, retail, hospitality, tech, construction, health and wellness, and creative industries. Our team is highly adaptable and takes the time to understand each client’s industry, customer base, and pain points to deliver bespoke, practical solutions.

We don’t believe in a one-size-fits-all approach. Every business differs, so we prioritise personalised service and flexible packages to deliver meaningful results.

Yes, absolutely, we can integrate new applications with your existing systems to create a streamlined, efficient, and user-friendly digital environment. Whether you're looking to enhance customer experience, improve team productivity, or automate internal workflows, we take a tailored approach to ensure the new app works seamlessly alongside your current tools.

Our development team conducts a full technical audit of your existing infrastructure before any integration begins. This allows us to identify compatibility, data flow, and security considerations early in the process. We work with a variety of platforms, including CRMs, payment gateways, accounting software, HR systems, and other cloud-based tools, ensuring the solution is both scalable and future-proof.

We also prioritise user experience and staff training so that your team can confidently adopt the integrated solution without disruption. From APIs to custom connectors, we’ll advise on the most effective integration methods to support your business goals.

Yes, we provide comprehensive training as part of our system implementation and integration services. We believe that the success of any new system depends on how well it’s built and how confidently your team can use it. We tailor our training sessions to suit your specific systems, business processes, and team structure.

Our training includes hands-on walkthroughs, video tutorials, user guides, and live Q&A sessions to ensure everyone, from technical staff to non-technical users, feels comfortable with the new tools. Whether you’re adopting a new app, CRM, finance platform, or marketing dashboard, we’ll make sure your team is fully supported through the transition.

We also offer ongoing support after training, so if any questions arise or you onboard new team members later on, we’re here to help. We aim to empower your team to use technology effectively and confidently from day one.

The duration of a project depends on its scope, complexity, and your specific goals. However, most typical projects range from a few weeks to several months. For example, delivering a one-off strategy session or marketing audit may take a few days. In contrast, depending on requirements, a full-scale marketing campaign, app development, or system integration project can span 4–12 weeks or more.

We always start with a discovery session to fully understand your needs, objectives, and timelines. From there, we’ll provide a clear project plan that outlines key milestones, deliverables, and expected completion dates. Whether you’re launching a new brand strategy, developing an app, or setting up HR or accounting systems, we prioritise transparency and regular updates to keep everything on track.

We also include flexibility to adjust timelines if your business priorities shift mid-project. Ultimately, we work at a pace that ensures quality, clarity, and meaningful results without cutting corners.

Absolutely. At Ysobelle Edwards, successful implementation is just the beginning of a long-term partnership. Once your project is complete, whether a new marketing campaign, a bespoke app, an HR process, or an accounting system, we provide ongoing support tailored to your business needs.

Our post-implementation support can include performance monitoring, troubleshooting, updates, staff training refreshers, or even strategic reviews to ensure the systems or strategies we've implemented continue to meet your evolving goals. For marketing clients, this might mean regular campaign optimisation and content planning. App development or software integrations could involve system updates and technical support. For HR or accounting services, we offer retained support for queries, compliance, and changes in legislation.

We offer flexible packages ranging from ad hoc assistance to fully managed services, so you can choose the level of support that works best for you. Our goal is to help you maintain momentum and deliver long-term value.