Marketing Services and Content Strategy for Small Businesses

At Ysobelle Edwards Marketing Services, we work with a diverse range of businesses across multiple industries and sectors. Whether you’re a small startup looking to build your brand from the ground up or an established company aiming to scale your marketing efforts, we tailor our strategies to meet your unique needs. Our clients include local service-based businesses, e-commerce brands, professional service providers, and B2B companies across areas such as finance, technology, healthcare, education, and more.

We understand that every business is different, which is why we take the time to learn about your goals, challenges, and target audience before creating a customised marketing plan. Our flexible, collaborative approach means we’re equally suited to working with sole traders and SMEs as we are with larger organisations. If you're looking for a marketing partner that takes the time to understand your business and delivers measurable results, we’re here to help.

Yes, absolutely! We understand that not every business is ready to commit to an ongoing marketing package, and sometimes all you need is a clear, actionable plan to get started. That’s why we offer one-off strategy sessions designed to give you expert insight, fresh ideas, and a structured approach to your marketing. These sessions are ideal if you’re feeling stuck, launching a new product or service, or simply want to sanity-check your current strategy.

During your one-off session, we’ll take the time to understand your goals, assess your existing marketing activity, and offer tailored advice based on your business needs and target audience. You'll leave with a clear set of recommendations, practical next steps, and the confidence to move forward, whether you implement the plan yourself or decide to work with us further. Our goal is to provide real value, even in just one session.

We manage a wide range of social media platforms to ensure your business reaches your target audience wherever they are most active. Our team has hands-on experience and strategic expertise across platforms including Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and Pinterest. Whether you're looking to build a professional presence on LinkedIn, engage visually on Instagram, or reach new audiences on TikTok, we tailor our approach to suit each platform’s strengths and your unique business goals.

Each social media platform requires a different tone, content style, and posting strategy, and we understand how to make the most of each one. From content creation and scheduling to community management, paid ads, and analytics reporting, we handle everything so you can focus on running your business. We’ll recommend the most effective platforms for your industry, whether you're B2B, B2C, or something in between, ensuring your social media presence delivers real results.

Yes, we offer professional blog content writing as part of our marketing services. High-quality, well-structured blog content is essential for driving organic traffic, boosting your search engine rankings, and establishing your brand as an authority in your industry. Our experienced content team creates engaging, SEO-friendly blog posts tailored to your audience, business goals, and tone of voice.

Whether you’re looking for thought leadership articles, how-to guides, industry insights, or regular updates to support your content strategy, we’ve got you covered. We conduct thorough research, incorporate relevant keywords, and write with clarity and purpose, ensuring every post adds real value to your readers. We can work with you to develop a monthly content calendar or deliver one-off pieces to support campaigns or seasonal goals.

By publishing consistent, quality blog content, your business can build trust with potential customers, improve visibility online, and generate leads over the long term.

Yes, we can support your existing marketing team. Our services are designed to be flexible and collaborative, meaning we can either supplement your current efforts or step in with specialist skills where needed. Whether your team needs extra capacity during a busy period or help with specific tasks like content creation, social media management, or campaign strategy, we’re here to enhance your in-house capabilities, not replace them.

We regularly partner with internal marketing departments to bring fresh ideas, strategic insight, and hands-on execution. Our team can act as an extension of yours, fitting seamlessly into your workflows and respecting your brand guidelines and processes. From providing expert guidance in areas like SEO or paid ads to delivering specific deliverables like blog posts, email sequences, or competitor analysis, we tailor our approach to meet your goals.

Think of us as your marketing team's right hand when you need extra support or a new perspective.