Logo Price: How Much Does Logo Design Really Cost in the UK? A 2025 Guide
Thinking of turning your side hustle into something more serious this year? Or perhaps your established business is ready for a fresh new look. Either way, one thing is certain: a professionally designed logo is no longer a “nice-to-have”—it’s essential. Your logo is more than just a graphic; it’s the visual cornerstone of your brand identity. An effective logo is crucial for brand recognition and consumer trust.
But with so many options available, the big question is: how much does logo design cost in the UK in 2025?
The reality is, logo prices can vary dramatically—from £0 using a free online logo maker, all the way to £10,000+ when working with a top-tier branding agency. Some options, such as freelance designers or unlimited graphic design services, can cost as little as a few hundred dollars, while high-end agency work can reach a few thousand dollars or more. According to market research, most small businesses spend between £250 and £1,000 on a professional logo, while the average logo design cost generally falls between £300 and £1,300. Logo pricing varies based on who creates your logo, the design process, and what deliverables you receive.
To make a smart decision, you’ll need to consider your business goals, your budget, the file types you’ll require (hint: always ask for vector files), and the long-term role your logo will play in your marketing materials, digital and print use, and brand strategy. Having a unique and memorable logo is essential to stand out from competitors and make a lasting impression.
This guide will break down every major route you can take—highlighting not just what you’ll spend, but what you’ll actually get. From freelance logo designers to online logo makers, from custom templates to design agencies, we’ll cover the full spectrum—so you can invest wisely, avoid false starts, and create a visual identity that lasts.
Option 1: Design It Yourself
If you’re on a shoestring budget or just starting out, designing your own logo might sound appealing. There are several ways to create a logo yourself, such as using online tools, graphic design software, or DIY logo makers, each offering different levels of customization and ease of use. DIY logo design is by far the cheapest option—on paper. But it’s also the most time-consuming and least scalable approach if your business grows quickly.
What You’ll Need:
A basic understanding of design principles like spacing, colour psychology, and font pairing
A vector-based design platform (so you can scale your logo for different uses)
A selection of design elements (icons, shapes, and graphics) to customize your logo
Time, patience, and a willingness to learn
Popular Software Choices:
Canva Pro – Around £100 to £150 per year. Offers thousands of logo templates and is extremely beginner-friendly.
Vectr – A free, cloud-based vector graphics tool. Simple to use, but limited in customisation and export options. When using Vectr, pay attention to the available file formats for export, as choosing the right file format is important for scalability and future use.
Adobe Illustrator – The industry standard for creating professional-grade logos. Costs around £20–£25/month and offers full flexibility with editable vector files. Adobe Illustrator supports a wide range of file formats, allowing you to select the best format for branding, print, or digital use.
Pros:
You control the look and feel of your own logo
Minimal logo cost beyond software subscriptions
Great for experimenting or prototyping early-stage branding
Cons:
Significant time investment required (often underestimated)
Results can feel generic without design experience
No external feedback, revision process, or strategic input
Lack of professional expertise can impact the quality and effectiveness of the final logo
You risk creating a logo that isn’t fit for digital and print use or one that lacks the distinctiveness needed for brand recognition
Even if you use a slick interface like Canva or AI-powered tools, remember: creating a logo that looks great across all platforms, scales well in various formats, and communicates a clear message isn’t as easy as it sounds. That’s why professional logo designers charge what they do—they’re not just clicking buttons, they’re shaping perception.
In short, DIY can be a solid starting point, especially if you’re testing ideas or running a micro-business. But if you’re serious about building a brand with lasting impact, it’s worth considering the next tier of investment.
Option 2: Buy a Logo Template
If you want a polished look without the custom price tag, buying a logo template can be a smart move—particularly for early-stage founders or micro-businesses needing something fast. Templates are pre-made logo designs that can be edited with your brand name, colour palette, and tagline using design software like Adobe Illustrator or Creative Market’s own tools.
Typical cost: Anywhere from £10 to £1,600+, depending on the platform and the licence type (standard or extended)
Where to buy:
Many of these templates come bundled with marketing materials, such as business card mockups or Instagram post designs. Some packages also include additional branding assets beyond the logo itself, helping you create a cohesive visual identity. However, the quality and usability vary.
Pros:
Affordable (some start as low as £12)
Quick to implement
Visually polished with minimal input
Cons:
Not unique—other businesses may be using the same design
Limited scalability if you only receive raster formats (JPG, PNG); always check if a vector file is included for future editing and scalability
Requires design software knowledge and often lacks editable vector files or layered source files
While you can usually alter the colour, font, and text, be aware that templates won’t include the kind of strategic thinking you’d get from a custom process. They also rarely come with custom fonts or logo variations, which limits your ability to adapt the design across future platforms.
Bottom line? Templates are ideal for those testing brand ideas or bootstrapping—but not for brands looking to build long-term recognition
Option 3: Use an Online Logo Maker
In recent years, online logo makers have emerged as a go-to option for entrepreneurs who want speed and simplicity. Platforms like Looka, Tailor Brands, and Hatchful allow you to enter your business name, pick a few visual preferences, and then generate hundreds of logo options using AI and predefined styles.
Cost range: £20 to £100+ depending on package and file access. Prices range based on the features included and the level of file access provided in each package, with some platforms offering free tiers, one-time purchases, or subscription plans.
What’s included in a standard package:
A set of logo files (often just PNG or JPG)
Basic colour versions (light, dark, full-colour)
Occasionally, a brand kit including templates for social media graphics, invoices, or business cards
Pros:
Extremely quick
Budget-friendly
No design knowledge required
Cons:
Limited control over layout and typography
Restricted file types—often no vector graphics
No brand discovery or design process insight
You’re buying a finished logo, not a full identity system
Many of these platforms offer commercial usage rights, but not all guarantee full ownership or trademark eligibility. If you plan to register your own logo legally, ensure the files include high-resolution, scalable formats like SVG or EPS, and that you have the right to make alterations.
Some services let you pay a subscription fee to access more features or swap designs later. But be cautious—what you gain in flexibility, you may lose in clarity and quality. This option works best for ultra-lean startups or solopreneurs with short timelines and limited brand requirements.
Option 4: Run a Crowdsourced Design Contest
If you’re looking for a wide range of design ideas from real people—without committing to one freelance logo designer upfront—a crowdsourced logo design project might be worth exploring. Platforms like 99designs, DesignCrowd, and DesignHill let you post a logo brief, set a budget, and invite designers to submit original concepts.
Price range: £129 to £1,500+
The final logo design cost will depend on the designer tier you choose and the platform’s pricing model.
How it works:
You create a brief describing your brand, goals, and design preferences. Providing a detailed design brief is crucial to receive high-quality submissions tailored to your needs.
Designers submit concepts (anywhere from 20 to 100+)
You give feedback, refine your favourites, and choose a winner
The winner provides final files, which should include vector files, colour variations, and usage rights
Pros:
High variety of creative input
Great for exploring different styles
Some contests attract designers who specialize in detailed designs, increasing the quality and complexity of the final logo
Mid-range cost that fits many budgets
Cons:
Quality can be inconsistent
Limited revision rounds after selecting the winner
Not ideal if you need a deeper design strategy or long-term brand partner
May be harder to verify copyright status or ensure editable vector files are included
Some crowdsourced logos are visually strong but fall flat in functionality—especially if you’re planning digital and print use, or need different layouts for product packaging, social media, or signage. That’s where crowdsourcing shows its limits.
That said, for businesses that want fresh ideas without a full agency commitment, a design contest can strike the right balance between creativity and cost.
Option 5: Hire a Freelance Logo Designer
Hiring a freelance logo designer is a popular choice for small to mid-sized businesses that want originality and flexibility without the overhead of an agency. This route allows you to work one-on-one with a design expert who can tailor your logo to reflect your brand’s tone, goals, and target audience.
Typical cost: £250 to £2,500
(Depending on the designer’s experience, timeline, and scope of work)
What’s usually included:
Detailed research and briefing: This may cover competitor analysis, tone of voice, and positioning
Multiple logo design concepts and structured revision rounds
A full logo design package: source files, web-ready formats, editable vector files, and print-ready versions
Design options for light, dark, full-colour, and transparent backgrounds
Optional extras like custom brand fonts, icons, or favicon variants
Pros:
High creative input and flexibility
Direct collaboration and fast communication
Better long-term control over brand visuals
Cons:
Requires more upfront briefing and decision-making
Quality can vary—portfolio review is critical
Some freelancers may charge hourly, others per project—clarify costs early
If you choose this route, the key to success is clarity and collaboration. Ask about their design process, their typical revision cycle, and whether they provide you with a formal contract and clear commercial usage rights. The best designers won’t just ask “what colours do you like?”—they’ll dig into your business goals, brand personality, and visual style.
And remember, great logos don’t come from guesswork. An experienced freelance designer will walk you through concept rationales, help align the visuals with your voice, and make sure your final output works across every marketing material and platform you touch.
Option 6: Work with a Branding Studio or Design Agency
When your business is ready to scale—or you’re launching something high-stakes—a full-service design agency or branding studio offers the most strategic, robust solution. This option gives you access to a team of designers, strategists, and project managers who specialise in building brands with impact. Agencies focus on delivering a professional and unique logo as part of a broader brand design strategy.
Cost: £2,500 to £10,000+, sometimes more for enterprise-grade work (expect to invest at least a few thousand dollars for a high quality logo and comprehensive brand design) Timeframe: Typically 4–12 weeks, depending on scope
What’s usually included:
Full brand discovery: interviews, questionnaires, market research, and alignment workshops
Deep brand strategy: defining your tone, position, values, and audience triggers
Bespoke logo creation: hand-crafted, high-concept designs backed by research
Multiple logo variations for different use cases (stacked, horizontal, icon-only, etc.)
Fully documented usage guidelines: covering fonts, colours, spacing, do’s/don’ts
Scalable file sets for digital and print: vector graphics, raster files, and export-ready colour systems
Add-ons: social media graphics, pitch decks, stationery, packaging mockups, or even naming
Pros:
Strategy-first approach with measurable business impact
Highly consistent branding across every touchpoint
Built for scale and long-term brand evolution
Cons:
High cost, requires trust in a team
Longer lead times (briefing to delivery can take several weeks)
Agencies charge more not just for the logo but for the thinking behind it. This isn’t about “looking good”—it’s about designing a brand system that drives recognition, credibility, and trust. If you’re planning a national launch, investor pitch, or expansion into new markets, this level of polish and foresight is often worth the investment.
These projects go far beyond just a logo. They’re about defining who you are, what you stand for, and how to express that through visuals people remember.
Key Logo Design Pricing Factors
Let’s unpack why logo prices vary so much—and why some quotes seem surprisingly high or suspiciously low. The truth is, several key factors influence the logo design cost, and understanding them helps you make a smarter, more strategic decision.
Here’s what affects the final price:
Experience level of the designer or agency: A student designer may charge £100, while a top-tier creative with a proven portfolio might charge £2,000 or more.
Scope of work: Are you getting just a logo or an entire brand identity system? Does the process include moodboards, detailed research, and multiple design concepts?
File delivery: Are they providing you with full vector graphics, layered source files, and colour variants—or just a flattened image?
Commercial rights: Some cheaper services offer limited or non-exclusive licences, which may prevent you from legally trademarking your logo.
Marketing materials and add-ons: If you’re getting social assets, icons, or stationery templates, those will add to the cost.
Revisions and communication: More rounds of feedback, refinement, and collaboration often mean higher prices—but also better outcomes.
Ultimately, the logo design pricing factors reflect how much thinking, time, and technical execution go into your visual identity. A well-crafted logo isn’t just about what it looks like—it’s about how effectively it works across channels and communicates your value at a glance.
Essential File Types You Should Receive
Regardless of how much you spend on your logo, the final deliverables matter. Without the right file formats, even the most beautiful logo will fall short in practical use.
At a minimum, a professional logo designer should provide:
Vector files (.AI, .EPS, .SVG): These are resolution-independent, which means they can be scaled to any size—from a favicon to a billboard—without losing quality.
Raster files (.PNG, .JPG): Used for web and digital applications. PNGs are essential for transparent backgrounds.
Colour versions: RGB (for screens), CMYK (for print), and grayscale or black & white for simplified use.
Transparent background variants: So your logo works across different colour schemes and backgrounds without a visible box around it.
These assets are essential not just for flexibility but also for licensing, brand protection, and scalability. Want your logo embroidered, printed, or animated later? You’ll need these files. And if you plan to create merchandise or printed marketing materials, working with editable vector files is non-negotiable.
Be wary of services that only offer JPGs or PNGs—those formats are fine for short-term digital use, but they severely limit what you can do long term.
What’s the Right Fit for You?
There’s no one-size-fits-all answer to logo design. Your ideal path depends on your business stage, brand goals, and how much you’re willing to invest upfront.
Here’s a quick guide to help match your needs to the right solution:
Just getting started: Use a DIY tool or a free/low-cost logo maker to test ideas and get visible quickly.
Testing a product or market: A logo template or crowdsourced design contest offers faster turnaround and broader stylistic input.
Launching seriously: Hire a freelance logo designer who can translate your brand into something distinctive, consistent, and scalable.
Scaling up or rebranding: Partner with a design agency that delivers deep strategy, custom visuals, and brand cohesion across every platform.
Remember, you’re not just paying for a logo—you’re investing in how your business will be perceived. Choose based on value, longevity, and strategic fit—not just price range.
Build Something Bigger Than a Logo
At Ysobelle Edwards, we specialise in helping growing businesses build visual identities that deliver.
Our approach combines deep brand understanding with commercially-focused design. Every project is rooted in strategy, shaped by research, and crafted to create clarity and cohesion across your brand touchpoints.
From discovery through to final asset delivery, we focus on purposeful design that reinforces trust, builds recognition, and reflects the ambition behind your business.
Ready to invest in a logo that works harder for your brand? Let’s start with a discovery call.
FAQs
1. How much does a logo design cost in the UK?
Logo design prices in the UK range from £0 to over £10,000, depending on the approach. DIY tools or logo makers can be free or low-cost, while freelance designers typically charge £250 to £2,500. Branding agencies usually start from £2,500 for strategy-led visual identity work.
2. What is the average cost to design a logo?
The average spend for a small business sits between £300 and £1,500. This usually covers custom design, revisions, and the right file formats. Anything under £100 often lacks originality, file flexibility, or licensing rights.
3. How much should you pay for a professional logo?
If you want a high-quality, bespoke design, expect to pay £500 to £2,000. That should cover multiple design concepts, vector files, and full ownership. Pricing depends on designer experience, project scope, and how much strategic input is included.
4. Why do logo costs vary so much?
Costs vary based on the design process, number of revisions, file types provided, whether brand strategy is included, and whether you're hiring a freelancer, using an AI tool, or working with a full-service design agency. You're not just paying for visuals—you're paying for time, expertise, and long-term usability.
5. Can I get a good logo for under £100?
Possibly, but there are trade-offs. Most sub-£100 options are logo templates or AI-generated designs that aren’t unique and may not include editable or print-ready formats. They’re best suited for test projects or temporary use.
6. What’s included in a standard logo design package?
A solid logo package should include:
Vector graphics (.AI, .SVG, .EPS)
Raster files (.PNG, .JPG)
Transparent backgrounds
Colour variations (RGB, CMYK, black & white)
Usage rights for digital and print
Extras may include icons, typography guides, or a basic brand kit.
7. Should I hire a freelancer or use a logo maker?
Freelance designers are ideal if you want something bespoke with personal input. Logo makers are fast and affordable but offer less flexibility and originality. It comes down to your brand goals, timeline, and budget.
8. Can I trademark a logo made with a logo maker?
Not always. Some online tools only grant limited-use licences. To trademark your logo, you’ll usually need exclusive ownership, full commercial rights, and access to editable vector files. Always check the platform’s terms.
9. How much do freelance designers charge for a logo?
Freelancer rates in the UK range from £250 to £2,500, depending on their experience, the complexity of the brief, and what deliverables you need. Be wary of rock-bottom pricing—it usually means limited effort or reused assets.
10. How do agencies price logo design services?
Design agencies often offer logo design as part of a larger branding project. Pricing starts around £2,500 and can go well beyond £10,000, especially when brand strategy, market research, and rollout assets are included.
11. What if I just need a simple logo?
If you only need just a logo—without strategy, extra formats, or guidelines—a simple one-off design from a freelancer or logo maker could work. Just make sure you still get the correct file types for future use.
12. Is a logo really worth the investment?
Absolutely. Your logo is often the first impression your brand makes. A poor design can undermine trust, while a thoughtful, scalable logo helps build brand recognition, professionalism, and credibility. It’s not just a cost—it’s an asset.