News, Reflections, Insights
Marketing in Bury St Edmunds: Why Local Insight Matters
In the evolving digital and traditional advertising world, Bury St Edmunds has emerged as a key regional hub where businesses recognise the importance of tailoring their marketing strategies to suit the local audience
Marketing Your Luton-Based Business on a Budget
Running a small business in Luton is tough enough, but marketing it on a tight budget? Even tougher. But it’s far from impossible.
How Luton Entrepreneurs Are Using Social Media to Grow
Social media is no longer just for selfies and cat videos. For entrepreneurs in Luton, it's become a powerful tool to grow their brand, connect with the community, and drive sales.
Digital Marketing Tips for Peterborough Service-Based Businesses
Peterborough has many service-based businesses, from local plumbers and electricians to legal firms, salons, and consultants.
“How do I Sell My Business?” Avoid These Mistakes
Quick wins for a higher business valuation
B2B Email Marketing for Small Businesses: What Works in 2025
In 2025, B2B email marketing for small businesses will be more dynamic than ever.
Making Tax Digital for Income Tax: What SME Owners Need to Do Before 2026
The UK government’s Making Tax Digital (MTD) for Income Tax initiative is a significant change to the way small business owners and self-employed individuals report their income tax.
New N.I. Changes: Winners and Losers
How will the employer’s N.I. changes affect your business?
Unlocking Business Growth: The Key Benefits of SWOT Analysis
Discover the key benefits of SWOT analysis and learn how Ysobelle Edwards helps businesses unlock growth through effective strategy development.
What Does a Social Media Manager Do?
Discover what a social media manager does, including their roles, skills, and tools. Learn how Ysobelle Edwards can help enhance your social media presence.