News, Reflections, Insights
What’s a Cash Flow Forecast? A Founder’s Guide to Predicting Income and Outgoings
At Ysobelle Edwards, we work closely with small business owners who excel in their craft but often feel uncertain about the numbers behind their business.
How Can Scenario Planning Help My Business Prepare for Growth or Risk?
Scenario Planning for SMEs: Prepare for Growth & Risk
What Does a Content Marketing Strategist Do? Skills, Role, and Why You Need One
Key responsibilities, essential skills, and strategic value
Accountants for Startups: What Makes a Great Finance Service (And Why Ysobelle Edwards Is Your Secret Weapon)
Not all accountants or bookkeepers are suited to startups: here’s why we are.
Compassionate Leave Meaning: What It Is, When It Applies, and Your Rights
Compassionate Leave: What It Means, When It Applies & Your Employee Rights
What to Look for When Choosing a Small Business Bookkeeper
A practical guide to choosing the right bookkeeper—what to ask, what to avoid, and how to find a partner who brings clarity and control to your finances.
Where Marketing and Small Business Owners Meet: A Bigger Approach on a Smaller Budget
Big impact, small budget: Your guide to small business marketing that actually works.
App Development Cost: What to Budget for Discovery
When entrepreneurs think about creating a mobile app, the first question is almost always the same: how much will it cost?
"It's time to Sell My Business" - The Ultimate Guide to Sell Without Losing Your Mind
Thinking of selling your business? This guide breaks down exactly how to prep, price, and exit without regret
Leading Multi-Age Teams Part 3: Do Workplace Expectations Change with Age?
Workplace expectations don’t just differ between generations—they evolve across a career. In this guide, we explore how priorities like autonomy, recognition, flexibility, and development shift with experience, and how managers can adapt to meet employees where they are.
Why We'd Build your Online Database With Zoho Creator: The Expert’s Choice for Smarter Databases
We choose Zoho Creator for our clients because it combines the structure of a relational database with the flexibility of low-code development, allowing us to build reliable, tailored systems that are easy to maintain and fast to deploy in the cloud.
Leading Multi-age Teams Part 2: What Drives Them: Motivation, Values, and Performance Triggers Across Generations in the workplace
Discover what truly motivates each generation at work—and how to tailor management strategies that unlock performance across a multigenerational workforce.
Part 1: Four Generations, One Workplace: Leading Multi-age Teams
Learn how to manage Baby Boomers to Gen Z in one workplace. This guide covers communication styles, generational differences, leadership strategies, and HR best practices.
Paid Search vs. Performance Max: Choosing the Right Path for B2B Growth
Choosing the Right Move for B2B Growth
The Employment Rights Bill: What Employers Need to Know
Anticipating Change. Managing Risk. Leading with Confidence.
Local Marketing Nuance for Small Businesses – Part 3: Do Stories Need to Change Across UK Regions?
Find your local narrative.
Local Marketing Nuance for Small Businesses – Part 2: Do Design Preferences Shift Across UK Regions?
Boost your small business marketing.
Local Marketing Nuance – Part 1: Does Your Brand Voice Need to Change by Region?
Discover your businesses brand voice.
A Look at Peterborough’s Business Growth & the Role of Marketing Agencies
Peterborough has experienced significant growth in recent years, establishing itself as a dynamic hub for innovation, entrepreneurship, and regional commerce.