Your 'Go-To' LinkedIn Marketing Agency
Build Visibility. Earn Trust. Drive Growth.
We are the LinkedIn Marketing Agency you can count on to take ownership of your LinkedIn presence, so you can focus on running your business.
The Common Pain Points of LinkedIn Marketing
If you’ve ever felt like your LinkedIn marketing efforts are more work than reward, you’re not alone. Many businesses face the same frustrations:
Spending hours creating posts that generate little to no engagement
Struggling to turn connections into conversations, and conversations into qualified leads
Wasting budget on LinkedIn ad campaigns without seeing a clear return
Watching competitors win attention and authority while your brand remains invisible
Seeing your team lose heart because LinkedIn feels like shouting into the void
If this sounds familiar, you’re not failing; you’re facing the same challenges most businesses do on LinkedIn. And it’s exactly what our service is designed to solve.
What LinkedIn Could Be For Your Business
Imagine LinkedIn not as a drain on time, but as your most reliable growth channel. When managed with the right strategy, it becomes the platform that:
Generates Leads
LinkedIn drives 80% of B2B leads generated through social channels, making it the most effective channel for lead generation.
Puts You In Front of Decision Makers
More than 4 out of 5 members have buying power and influence business decisions. That means your content is reaching the key decision makers who can become your most valuable customers.
Supports Your Entire Digital Marketing Strategy
With 92% of B2B marketers using LinkedIn as part of their digital marketing mix, it’s where your ideal prospects already expect to find thought leaders and trusted providers.
Converts Better Than Anywhere Else
Content on LinkedIn delivers 2x higher conversion rates than other social platforms. Done well, it turns connections into conversations, and conversations into paying customers.
With the right approach, LinkedIn becomes a dependable source of qualified leads, measurable engagement, and opportunities that directly feed your sales pipeline.
Our Holistic Approach
Our comprehensive LinkedIn marketing services take the workload off your team and delivers the consistency most businesses can’t maintain alone. We don’t hand you a framework and leave you to it; we plan, create, publish, and optimise on your behalf. From strategy and profile optimisation through to campaign delivery and performance tracking, every part of LinkedIn is handled for you.
The outcome is straightforward: LinkedIn becomes a reliable channel for lead generation, stronger visibility with decision-makers, and measurable commercial outcomes that support your wider sales funnel.
We deliver this through five pillars, covering every stage from strategy to optimisation:
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This is where we define the why, who, and how behind everything you post. It ensures your content is aligned, purposeful, and aimed at the right audience.
Positioning Workshop
A focused session to clarify your message, tone, audience, and goals. We translate your business strategy into a clear, confident content plan.ICP Targeting and Pain-Point Mapping
We define your target audience and what keeps them up at night. This becomes the foundation for content that earns attention and trust.Tone-of-Voice Calibration
We create a voice guide based on your brand personality; whether it’s founder-led, straight-talking, or quietly confident, so every post sounds like you.Competitor Content Review
A light-touch scan of what others in your market are saying and doing. This helps us refine your angle, highlight opportunities to drive engagement, and ensure you don’t blend in.
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Your expertise becomes visible. We turn your knowledge into consistent, platform-fit content designed to build trust and prompt action.
Post Writing (Founder- or Brand-Led)
Whether drawn from your ideas or created fresh, we craft posts that inform, spark conversation, and represent your expertise clearly.Asset Repurposing
We convert your existing materials; presentations, client testimonials, emails, blogs, into posts, carousels and effective lead magnets tailored for LinkedIn, saving you time and amplifying assets you already own.Visual Content Creation
We design sharp, branded visuals that support, not overshadow your message. Carousels, tiles, and banners are created professionally.Voice and Theme Consistency
We maintain a clear, repeatable style and tone across posts so your audience knows what to expect and why to keep reading.Content Framing
Not every post should sell. We apply editorial judgement to balance education, insight, and promotional messaging, so your nurturing leads without giving off 'salesy' vibes.Format Variety
We plan and deliver a mix of content formats including polls, carousels, newsletters, text-only posts, and motion-based video. This variety maximises reach and engagement while keeping your presence fresh.
Video content is offered at three levels: light-touch motion video (animations, graphics, AI, included as standard), screen-recorded walkthroughs and edits (available as an add-on), and live-action shoots with a videographer (sourced externally and managed as a separate service).
Platform Mechanics
We incorporate best practices such as hashtag use, keyword alignment, and algorithm-aware posting times to ensure your content gets the best possible visibility.
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Consistency is what builds visibility on LinkedIn. We manage the scheduling and delivery so your content goes out at the right time, on time, every time.
Monthly Content Calendar
A preview of your upcoming posts, topics, and visuals; structured, transparent, and built for planning ease.Post Approval Workflow
We make it easy to review and revise posts before they go live, ensuring you stay in the loop without slowing things down.End-to-End Scheduling
We handle scheduling, formatting, image handling, and tagging, delivering a hands-off experience from draft to post.Follower Invite Management
We handle follower invitations from your company page, ensuring consistent outreach to relevant contacts and building your audience steadily without spamming.
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We don't guess. We track what matters, produce high-performing data, and adjust in real-time to make data driven decisions.
Post Metrics and Patterns
Beyond impressions and clicks, we look at patterns across post types and topics to learn what resonates.Engagement Trends
We monitor what’s building traction and what’s falling flat, so we can make strategic pivots as needed.Quarterly Reporting
Every 90 days, we provide a clear, valuable information, such as key metrics, what’s working, and what we’re changing.Live Optimisation
We actively tweak formats, headlines, visuals, and publishing cadence to keep your output sharp and your reach growing.Follower Growth Tracking
We measure follower growth on both personal and company profiles, ensuring that outreach, invites, and content performance translate into steady audience expansion.
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We get your house in order first, so when someone clicks through, what they find compounds your positioning.
Personal Profile Optimisation
We rewrite your LinkedIn profile to present your expertise clearly and credibly, while adapting to what your potential customers currently find appealing. This includes refining key sections and visuals so they align with your positioning and reflect current LinkedIn trends in a way that builds trust and creates a strong first impression.Company Page Refresh
We align your business profile with your strategy and tone, including:Updated tagline and About section
Clear explanation of services
Pinned content that guides first impressions
Proper linking of team profiles for trust and cohesion
Our five pillars give you full end-to-end management of organic LinkedIn marketing. For businesses ready to amplify reach even further, we also offer a managed paid advertising service.
LinkedIn Ad's Management (Add-On Service)
For businesses ready to scale reach beyond organic content, we provide paid LinkedIn marketing campaigns. This is delivered with the same discipline as our core five pillars, ensuring campaigns are targeted, accountable, and cost-effective.
Strategy – Define campaign objectives, audience segments, and budget allocation.
Content Creation – Design high-performing ad formats including sponsored content, text ads, video ads, and dynamic ads.
Management – Set up and monitor campaigns through Campaign Manager, managing ad spend and targeting strategy.
Performance – Track key metrics such as impressions, clicks, and conversions, providing actionable insights into ROI.
Presence – Ensure your ads align seamlessly with your brand voice, profile, and ongoing marketing efforts, reinforcing credibility with key decision makers.
The result: targeted campaigns that generate more qualified leads, nurture prospects, and deliver measurable commercial outcomes.
A LinkedIn Marketing Agency You Can Trust
Choosing the right partner matters. LinkedIn isn’t just another social media platform; it’s where the most qualified decision makers spend their time. That means your campaigns need a partner with a strategic approach, a deep understanding of B2B, and a proven track record in delivering results.
Here’s what sets Ysobelle Edwards apart:
End-to-End Delivery – We don’t just advise; we handle strategy, content, and execution under one roof. Every stage of your LinkedIn marketing is managed for you.
Brand-Aligned – From your company page to your thought-leadership posts, everything is created to reflect your positioning and speak directly to your ideal audience.
Trend-Aware, Pragmatic Execution – We stay ahead of the ever-changing landscape of LinkedIn content formats and algorithms, ensuring your brand gets maximum impact without chasing fads.
Data-Driven & Measurable – Clear reporting on the key metrics that matter: reach, engagement, lead generation, and conversion. Our work is built on actionable insight, not guesswork.
Trusted Partner – We’re not a volume-driven agency; we work closely with clients to deliver meaningful campaigns, backed by experience and a focus on commercial outcomes.
Start Your LinkedIn Transformation
Ready to take LinkedIn seriously?
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Helpful Resources
Frequently Asked Questions
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Typically, clients notice improvements in engagement and visibility within the first 6–8 weeks, with more meaningful outcomes building over time.
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No. All inbound messaging and DMs remain with the client.
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Light-touch motion video is included. Screen-recorded edits are available as an add-on. Live shoots require external partners.
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Yes. We can work in a collaborative model where your own posts form part of the content calendar.
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The five service pillars: Strategy, Content, Management, Performance, and Presence.
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LinkedIn is our specialism because it’s the most effective platform for B2B marketing. That said, we can also offer social media marketing services for Facebook and Instagram where it makes sense for your audience and goals.
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Yes. We manage paid campaigns end-to-end, including Ads, and we also work with advanced tools such as Sales Navigator when needed. Everything is handled in line with your objectives, so you get the benefits without the complexity.
The Key Questions We Ask When Onboarding Blog Clients