Blog Writing Service
High-quality blog content tailored to your goals; from simple copywriting to full-service content marketing.
A Blog Writing Service That Engages, Converts, and Ranks
At Ysobelle Edwards, we write blog content for SMEs, startups, and growing teams who need consistent, thoughtful writing support.
Some clients come to us for help getting words down. Others want a structured content system that includes optimisation, upload, and repurposing. We offer both.
Our service is modular. You can choose:
A well-written blog post, with or without SEO optimisation
Upload and formatting support
A visual post for social media
A content plan to guide your topics
We aim to keep things simple and clear. You get a transparent breakdown of the work, the cost, and what to expect.
Whether you're starting small or scaling up, we help you publish better content more consistently.
Read about what your first 30 days of outsourcing blogging with us looks like.
Blog writing that fits your business and your goals
What’s Included in Our Blog Writing Services?
Here’s what we can include as part of your blog writing service, depending on what you need:
Topic planning and keyword research
We identify what your audience is searching for, how your competitors are performing, and where there may be gaps. This can guide what we write and how it supports your wider content plan.SEO optimisation
We apply keywords, write meta descriptions, add internal links, and structure the blog for search and readability. This supports visibility over time.Tone and structure
We write in your voice. Whether that’s formal, conversational, or to-the-point, we keep it consistent across posts.Formatting and image support
If needed, we format the blog for your website and source relevant images. This is optional.Internal linking and metadata
We connect the blog to other useful pages on your site and write clear meta descriptions to support search and navigation.Repurposing for social media
We can turn the blog into a carousel or short-form post for LinkedIn, Instagram, or Facebook. This helps you get more use out of each article.Technical writing
If you work in a regulated or specialist industry, we match you with a writer who understands the subject.
You don’t have to include everything. You can start with a single blog or build a package that covers writing, optimisation, and publishing. We’ll let you know exactly what’s included and what it costs.
Explore the 7 questions we ask before we start writing for you.
We focus on writing blog content that supports your business goals.
That often starts with understanding what your audience is looking for, what your competitors are publishing, and where your content can be most useful. We can help you plan topics, structure articles clearly, and use SEO where it adds value.
When optimisation is needed, we include keywords, internal links, meta descriptions, and formatting that helps the blog perform well in search. If you're not sure what level of support you need, we can walk you through the options.
The same process we offer clients is the one we use on our own website. We take a structured, consistent approach, and aim for content that’s useful, accurate, and easy to read.
Every post is written by an in-house team of native English speakers. We can write a single post or support a longer-term content plan, depending on what suits your business.
This service is used by founders, small teams, and consultants who need regular content but don’t have the time to manage it themselves. We offer a clear process, fair pricing, and writing that’s matched to your tone and goals.
Read about how we use technology in our blog writing.
What makes our blogs different?
| Service | Description | One-Off Price | Monthly Price (6-month minimum) |
|---|---|---|---|
| Raw Blog Post | Professionally written blog (not SEO-optimised). | £95 | From £75 per post |
| SEO-Optimised Blog Post | Includes keyword integration, internal/external links, SEO metadata, and formatting. | £180 | From £150 per post |
| Website Upload & Formatting | We upload your blog to your site (e.g. WordPress, Zoho), including titles, tags and SEO fields. | +£55 | +£40 |
| Social Media Repurposing | We turn your blog into a LinkedIn carousel or Facebook/Instagram graphic post with captions. | +£160 | +£135 |
| Content Ideation & Editorial Planning | Topic research and a 3-month content calendar tailored to your goals and keywords. | £395 | Included in retainer |
| Content Marketing Retainer | 2–4 blogs/month + SEO + upload + social content + planning + check-ins. | Custom | From £650/month |
Our Blog Writing Prices
What Our Clients Say…..
Let’s get started with your blog
Not sure yet? Let us show you what we can do.
Claim your free blog post and get a feel for how we work. Complete the form and we’ll get back to you within 24 hours.
By submitting this form, you consent to Ysobelle Edwards using your details for marketing and communications.
You can view our full privacy policy here.
Helpful Resources
Frequently Asked Questions
-
Blog writing services in the UK typically range from £75 to £450 per blog, depending on length, complexity, and whether you need SEO, strategy, or repurposing included. At Ysobelle Edwards, we offer tiered professional blog writing services starting at £150, with optional add-ons like social media posts and keyword cluster strategy.
We’re fully transparent with pricing and provide a detailed breakdown before you commit—no hidden fees, no hourly padding. Whether you need one post or an ongoing package, our pricing model is designed to drive more leads and adapt as your business scales.
-
Yes—blogging is still one of the most reliable ways to drive organic traffic, build trust, and generate qualified leads. In fact, with the rise of generative AI and content overload, SEO-friendly content that’s genuinely helpful and well-written is what stands out in organic search results.
The key is strategy. A blog delivers ROI when it ranks, nurtures readers, and supports your broader content marketing goals.
Our blog writing service focuses on exactly that: strategic, conversion-minded blogs that support SEO, increase visibility, and keep your brand relevant over time.
-
AI can generate draft content, but human expertise is still essential for quality, tone, and search performance.
Tools like ChatGPT or Jasper can help with brainstorming or structure, but raw AI content often lacks:
Accurate sourcing
Brand alignment
Nuanced SEO strategy
Real insight into audience behaviour
At Ysobelle Edwards, we use AI as a tool, not a replacement. Our expert writers take the best of tech and combine it with research, strategy, and human understanding to create blogs that are accurate, engaging, and search-ready.
We believe in augmentation, not automation. That’s what delivers results.
-
A blogging service provides professionally written blog posts tailored to your business goals, audience, and SEO strategy. This can include topic research, keyword targeting, content writing, formatting, and performance tracking. Our blogging service is designed to integrate seamlessly into your wider marketing mix—delivering value beyond just words on a page.
-
A blog writer plans, writes, and optimises content that is educational, brand-aligned, and search-ready. They handle:
Keyword and topic research
Structuring for SEO
Writing for clarity and conversion
Aligning tone with your brand
At Ysobelle Edwards, our team isn’t made up of freelance blog writers—we use in-house professionals to ensure every project is managed with quality control, consistency, and deep domain focus.
-
Not at all. While we’re based in the UK, we work with global clients—from the US to the Middle East. Every blog is localised for language, tone, and audience, ensuring relevance no matter where your customers are.
Whether you’re targeting national markets or expanding abroad, our professional blog writing services deliver clarity and impact across borders.
-
A business blogging strategy helps you show up in search, demonstrate expertise, and build trust. It’s one of the most cost-effective ways to:
Rank in organic search results
Attract and nurture leads
Educate potential clients
Establish brand authority
Think of it as a digital sales asset—working 24/7 to help customers find you, learn from you, and choose you.
-
Yes. We specialise in turning complex, technical ideas into content that’s both digestible and trustworthy. Whether it’s SaaS, finance, healthcare, or compliance-heavy industries, our writers can translate complexity into clarity.
We combine deep research with industry context to produce the best content—always accurate, structured, and audience-friendly.
The Key Questions We Ask When Onboarding Blog Clients