The First 30 Days of Our Blog Writing Service: What Actually Happens
You’ve made the decision to outsource your blog. Now you want to know what happens next.
The first month of our blog writing service is mapped out to get you results quickly, with minimal admin. We set expectations early, agree on deliverables, and keep everything visible from day one. We don’t overpromise or oversell. We set up the foundations so content fits your business, reflects your voice, and runs smoothly from the start.
This is how the first 30 days unfold.
Week 1: Onboarding and Strategic Planning
We begin with intent. Our goal is to understand your business and how content can support it in practice, not just in theory. This first step gives us the context we need to avoid writing in a vacuum. It also saves you time later by front-loading the decisions that slow down most content workflows.
What this stage includes:
An optional 45-minute kickoff call to walk through your business model, goals, and expectations
A structured intake questionnaire that captures your audience, offers, tone, and brand language
A review of existing content assets: blog posts, pitch decks, sales materials, or anything you feel is relevant
Clarification of voice, tone, internal language preferences, and any terms or phrasing to avoid
Agreement on delivery process, formatting requirements, SEO priorities, and publishing logistics
If you're short on time, we can work with whatever context you have. The process is designed to move forward without requiring long meetings or hours of prep. Many clients tell us it’s the first time their messaging, content, and funnel have felt connected and manageable.
“But what if I don’t have time for all of this?”
We’ll guide you through only what’s necessary to get us writing. It’s flexible, not bureaucratic. The more context you can give us, the better job we can do, but we’ll always work with what you have.
Week 2: Topic Mapping and SEO Strategy
Once we understand the business, we move to planning. This isn't a keyword dump or a brainstormed list of titles. We build a topic map with a clear content purpose: to guide your readers through the funnel and position your service clearly at every stage.
What this stage includes:
Identify priority service areas or audience segments to shape content around
Build a topic cluster that reflects your offers, common objections, and the buyer journey
Assign each topic a clear role; educational (TOFU), persuasive (MOFU), or decision-focused (BOFU)
Choose keywords that reflect search intent, not just volume or trends
Plan the first 2–3 posts to set a rhythm without overwhelming your calendar
We’ll share the logic behind each title so you’re not left guessing what a blog is meant to do. This keeps content tied to commercial outcomes; not just ideas.
Read about how we use technology in our blog writing.
Week 3: Drafting and Feedback
This is the week you receive your first post. It’s based on everything we’ve agreed so far; tone, funnel role, topic intent, and delivery format. The aim is to get something liveable and repeatable, not perfect on the first try.
What you’ll receive:
One complete blog post draft (usually 800–1,500 words, unless otherwise scoped)
SEO elements if included and relevant: title tag, meta description, internal links, and basic optimisation
Optional add-ons like social copy or repurposing notes
We typically deliver drafts via Word docs, but can adapt to your preferred system. If scoped, we upload directly to your CMS and supply formatted metadata and links. You won’t need to log into yet another tool or chase assets across emails.
Your feedback is critical here; not to fix problems, but to lock in preferences. Whether it's tone, sentence rhythm, or how we position your service, we use this draft to tune into your style so each post feels like it came from inside your team.
“How do I actually receive the content?”
Expect clean, editable documents; delivered in the agreed format, with nothing left unclear or unfinished.
This week ends with your approval, comments, or revisions, and with your voice captured for future posts.
Week 4: Publishing and Next Steps
The final week is about delivery and setup. We close out the first post, plan the next, and establish a consistent workflow so you don’t have to think about blogging again until the next draft lands.
What this stage includes:
Final version of blog delivered (and uploaded to your CMS if scoped)
Metadata, links, or publishing extras included as agreed
Check-in to confirm if any preferences need adjusting for tone, length, formatting, etc.
Scheduling of the next topic, delivery date, and future cadence
From here, we move into your standard delivery rhythm; weekly, fortnightly, or monthly. Planning, writing, and publishing continue without disruption, with periodic check-ins to refine tone and topic priorities as needed.
“What happens after the first month?”
You move straight into a working production rhythm. We continue delivering blog posts with minimal need for ongoing instruction or oversight.
At this point, the system is in motion. You have one live post, another planned, and a working rhythm that doesn’t depend on you to chase or brief.
What You Can Expect After 30 Days
This isn’t a warm-up phase or a test project. Month one is where the system is built: grounded in your business, mapped to your offers, and delivered through a repeatable workflow. You’ll know what’s coming, when it’s arriving, and where to step in,if you need to at all.
By the end of 30 days, you have a blog live, a system in place, and the breathing room to focus on other priorities, knowing your content is being handled with consistency and care.
Start your onboarding or See what we ask before we begin.
This is what a structured blog writing service looks like from day one.
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